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The NATURAL CHOICE Difference

Good, wholesome nutrition:

NATURAL CHOICE includes many of the ingredients that you'd find in a typical kitchen. Ingredients such as Chicken, Tuna, New Zealand Lamb, Wholesome Rice, Oatmeal and Sunflower Oil – just simple, good, wholesome ingredients for good wholesome nutrition. That's why when you recommend NATURAL CHOICE, you can be satisfied that it contains everything that a dog and cat needs…and nothing they don't.

Ingredient Integrity:

NATURAL CHOICE is committed to using only the very best quality ingredients available. We have a dedicated quality control team who source all of the ingredients, based on freshness and quality. These quality checks continue before, during and after the product is made. Our commitment to quality and ingredient integrity is what makes NATURAL CHOICE taste as good as though it was prepared at home – with the peace of mind that comes with 80 years of experience.

Simple yet high performing recipes:

Most pet foods on the market have complex ingredient panels, with many ingredients you may not have heard of. Take a closer look at a bag of NATURAL CHOICE. You'll find only wholesome ingredients such as Chicken, Rice, Oatmeal, and plenty of vitamins and minerals. Having simple recipes doesn't mean that we sacrifice on performance however. In fact, the opposite is true. Due to such careful selection of only the finest ingredients, we also have the finest digestibility results for less backyard waste.

Naturally Preserved Formulations:

NATURAL CHOICE is formulated free from artificial colours, flavours and preservatives. The moment fats or oils come into contact with oxygen, they begin to lose their nutritional value and flavour. We have taken special care to preserve the freshness of NATURAL CHOICE with the use of natural antioxidants, which slows this process. A special proprietary blend of mixed Tocopherols (natural Vitamin E) and Rosemary Extract is added to each bag of NATURAL CHOICE.

The NATURAL CHOICE for healthy Skin and Coat:

Healthy skin and a glossy coat is one of the most visible signs of good health in pets. NATURAL CHOICE contains high levels of Linoleic Acid (an Omega 6 Fatty Acid) derived from Sunflower Oil to help nourish the skin and help the coat shine. Plus healthy skin means less itching and scratching and a more beautiful pet - we guarantee it.

No Chicken heads, feet or intestines, also known as by-products:

NATURAL CHOICE contains everything your pet needs for a healthy life and nothing they don't. The exclusion of chicken heads, feet and intestines makes for a more easily digested product, which means less backyard pick up.

When you buy NATURAL CHOICE, it's what you don't get that is also important:

  • No chicken heads, feet or intestines, also known as by-products
  • No artificial colours, flavours or preservatives
  • No ground yellow corn which is hard to digest
  • No filler grains, such as barley or sorghum