OUR NUTRO
FEED CLEAN™ PHILOSOPHY

There is no greater privilege than being loved by a pet. There is also no greater responsibility. All the “life” in your pet’s life is dependent upon the choices you make, and because a pet’s food energises them from the inside out, no choice is more overwhelming than how to feed them.

“What is the best way to feed dogs and cats?” That is the question at the heart of our brand. It’s the journey we’ve been on for nearly a century, and each day the NUTRO™ brand promises to strive to find a better answer.

Ninety years ago, we pioneered natural pet food. Today and for the future, we are setting a new standard: NUTRO. FEED CLEAN™

Our commitment to clean

A pet’s food energises them from the inside out, and NUTRO™ clean recipes are simple, purposeful, and trustworthy- made of real, recognisable ingredients. Each of our Dry Dog Food recipes are clean. NUTRO™. FEED CLEAN™.

What exactly does clean mean to us?

Simple

We will never add artificial preservatives, flavors, or colours. We will not use ingredients like chicken by-product meal, wheat, or soy protein.

Purposeful

We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose and making a high-quality protein the foundation of each recipe.

Trustworthy

We will protect the integrity of the food at every stage of the process, sourcing from trusted suppliers, preparing only in trusted facilities, and rigorously testing for quality and safety.