When it comes to NATURAL CHOICE™ Pet Food, we’re committed to providing pets with high quality nutrition that nature has on offer. The Nutro Company is a leader in natural pet food with exceptional nutrition, taste and quality. This includes only high quality natural ingredients, fortified with vitamins, minerals and amino acids, to create a natural food that delivers premium nutrition tailored to your pets’ unique needs, whether it be size, life stage or health condition.

The Nutro Company Mission Statement

We are The Nutro Company.
We believe in natural.
In fact, we're obsessed with it.
Because natural is good.
Natural is nutritious.
Natural is pure.
More than 90 years ago, we put our beliefs into action when we began making pet food that focused on pets first.
With products that help build the foundation for optimal pet health.
Using only high quality ingredients, with added vitamins and minerals, we target each specific need.
Caring for cats and dogs.
Helping to make them stronger, healthy and vital.
So they can enjoy life to the fullest.
We are The Nutro Company.
Feeding pets for a lifetime of health through the power of nature.


Good, wholesome nutrition:

NUTRO® NATURAL CHOICE products include many of the ingredients that you'd find in a typical New Zealand kitchen. Ingredients such as chicken, salmon, New Zealand lamb, wholesome rice, and sunflower oil – just good, wholesome ingredients for good wholesome nutrition. That's why when you buy NUTRO® NATURAL CHOICE, you can be satisfied that it contains everything that your pet needs…and nothing they don't.

Ingredient Integrity:

NUTRO® NATURAL CHOICE is committed to using only the very best quality ingredients available. We have a dedicated quality control team who source all of the ingredients, based on freshness and quality. These quality checks continue before, during and after the product is made. Our commitment to quality and ingredient integrity is what makes NUTRO® NATURAL CHOICE taste as good as though it was prepared at home – with the peace of mind that comes with 90 years of experience.

Simple yet high performing recipes:

Most pet foods on the market have complex ingredient panels, with many ingredients you may not have heard of. Take a closer look at a bag of NUTRO® NATURAL CHOICE. You'll find only wholesome ingredients such as chicken, rice, vitamins and minerals. Having simple recipes doesn't mean that we sacrifice on performance. In fact, the opposite is true. Due to such careful selection of only the finest ingredients, NUTRO® NATURAL CHOICE has exceptional digestibility results for less backyard waste.

Natural Formulations:

The moment fats or oils come into contact with oxygen, they begin to lose their nutritional value and flavour. We have taken special care to preserve the freshness of NUTRO® NATURAL CHOICE with the use of natural antioxidants, which slows this process. A special proprietary blend of mixed Tocopherols (natural Vitamin E) and rosemary extract is added to each formula. NUTRO® NATURAL CHOICE has no added artificial colours, flavours and preservatives.