Quality Starts Here

Like you, we care about what goes into your pet’s food. We buy our own ingredients and can trace all of our natural ingredients back to their suppliers. NUTRO®NATURAL CHOICE Pet Food contains no added artificial colours, flavours and preservatives. Our formulas also contain no chicken by-product meal, whole or ground corn, wheat or soy protein. We make sure your pet gets only the best natural ingredients.

Real Animal Proteins are the #1 ingredient*

Nutro Natural ingredient Chicken Our chicken & rice formula dog foods feature great-tasting, chicken as the #1 ingredient - both hormone and cage free.  As the single meat protein source our chicken is not only great tasting but is a high quality source of protein for energy and the development of healthy muscles. 
Nutro Natural ingredient Lamb

Our lamb & rice formula dog foods feature pasture raised lamb as the first ingredient*. All lamb used in NUTRO®NATURAL CHOICE  is pasture raised. Lamb provides a high quality source of protien and energy, packed with B Group Vitamins, Minerals and Essential Fatty Acids.
*Excludes Weight Management Formula

Nutro Natural ingredient Fish Our Sensitive Skin dog food features great tasting fish as the single animal protein source. This is a high quality alternative source of protein with Omega 3 Fatty Acids, beneficial for dogs with sensitivities. We also offer a cat food variety with Salmon, which contains essential fatty acids and amino acids for strong muscles.

Grains & Fibre

Highly Digestible Rice:
Highly digestible rice, paired with Sugar Beet Pulp ensures a healthy digestive tract for desired nutrient absorption, resulting in smaller, firmer stools for less backyard waste. Rice is the grain of choice in NUTRO®NATURAL CHOICE  as it is the easily digested and is the less likely to cause dietary upsets.

Sugar Beet Pulp:
Sugar Beet Pulp is added to all of our NUTRO®NATURAL CHOICE Formulas. In our Cat Food Sugar Beet Pulp is used to help ease the passage of ingested hair through the digestive system and reduce the incidence of fur balls

Chicory Root:
Dried Chicory Root contains inulin, which encourages the growth of beneficial bifidobacteria and lactobacilli in the gut, which helps keep the digestive tractk healthy to ensure nutrients are absorbed. When Chicory Roots is combined with Sugar Beet Pulp, these act as prebiotics; these ingredients nourish a healthy digestive system for desired nutrient absorption. Resulting in smaller, firmer stools and less backyard waste

Our Team of Nutrition Experts 

We take pride in providing the most advanced, natural products in the industry. Pet nutrition and health are complex subjects that can’t be taken lightly. That’s why we work with pet food experts to deliver proven pet food formulas. Our team of experts includes:
- Researchers
- Veterinarians
- Animal nutritionists
- Animal physiologists
- Food chemists
- Microbiologists

This team also includes The Waltham Centre for Pet Nutrition, our fundamental science center. Their research and knowledge is vital for bringing our vision to life. The Waltham Centre for Pet Nutrition is a leading scientific authority in pet nutrition and wellbeing. Since their first scientific publication almost 50 years ago, they have communicated their expertise in over 1,700 publications, including more than 600 peer-reviewed journal articles. They take pride in sharing key findings with the scientific community, especially at the highly regarded WALTHAM® International Nutritional Sciences Symposium. In addition, researchers at The Waltham Centre for Pet Nutrition collaborate with the world’s most renowned veterinary and nutritional scientists, enabling pets around the world to benefit from their work.